October 10, 2025 - 21:16

UVA’s Natasha Bailey explores the psychology behind our fascination with haunted houses and jump scares during the Halloween season. According to Bailey, these thrilling experiences evoke a unique blend of fear and excitement that can be both exhilarating and safe. When we encounter spooky scenarios, our brains react by releasing adrenaline, which heightens our senses and creates a rush of energy.
This "safe fear" allows individuals to confront their anxieties in a controlled environment, making it an enjoyable experience rather than a traumatic one. The adrenaline surge can lead to a heightened sense of awareness, and many find pleasure in the temporary thrill of being scared. Moreover, participating in Halloween activities fosters social bonding, as friends and family come together to share in the excitement of haunted attractions and spooky stories.
Ultimately, the allure of Halloween lies in its ability to offer an escape from reality while allowing us to engage with our deepest fears in a fun and festive manner.
April 11, 2026 - 04:22
Wright State marketing professor examines the psychology of debt on ‘Hidden Brain’ podcastA recent exploration on a popular science podcast delves into the powerful psychological forces behind personal debt, moving beyond simple financial explanations. John Dinsmore, Ph.D., a marketing...
April 10, 2026 - 06:06
The Hidden Pitfall of Sharing Your GoalsA common piece of modern advice is to announce your ambitions to the world for accountability. However, psychological research suggests this strategy may backfire spectacularly. The act of publicly...
April 9, 2026 - 22:47
Psychology says people who still feel like they're in their prime after 70 aren't delusional — they're running on the energy that was previously consumed by caring what everyone thought, and that energy, redirected, turns out to be enormousNew psychological insights suggest that individuals who feel they are hitting their stride after the age of 70 are experiencing a profound and authentic renaissance. This vibrant phase is not a...
April 9, 2026 - 03:57
Psychology As Warfare: Iran Never Physically Closed the Strait of Hormuz. It Just Used Fear InsteadWhile global attention remains fixed on the narrow Strait of Hormuz as a potential flashpoint for military conflict, a more subtle and potent form of warfare has been waged there for years. This...