November 24, 2025 - 13:28

A business in Waukesha County claims it can facilitate the approval process for individuals wishing to keep their dogs or cats as emotional support animals, regardless of their landlords' pet policies. This service has raised eyebrows among mental health professionals, with one psychologist labeling it "professional nonsense."
The practice involves providing letters that assert the necessity of an emotional support animal for the individual's mental well-being. However, critics argue that such letters can be easily obtained without proper evaluation or justification, potentially undermining the legitimacy of genuine emotional support animal needs.
As a result, Wisconsin authorities have launched an investigation into the business practices surrounding these emotional support animal letters. The scrutiny aims to determine whether these services are misleading consumers and exploiting the growing demand for emotional support animals. The outcome of this investigation could have significant implications for both the business and individuals seeking legitimate support for their emotional health.
April 11, 2026 - 04:22
Wright State marketing professor examines the psychology of debt on ‘Hidden Brain’ podcastA recent exploration on a popular science podcast delves into the powerful psychological forces behind personal debt, moving beyond simple financial explanations. John Dinsmore, Ph.D., a marketing...
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The Hidden Pitfall of Sharing Your GoalsA common piece of modern advice is to announce your ambitions to the world for accountability. However, psychological research suggests this strategy may backfire spectacularly. The act of publicly...
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Psychology says people who still feel like they're in their prime after 70 aren't delusional — they're running on the energy that was previously consumed by caring what everyone thought, and that energy, redirected, turns out to be enormousNew psychological insights suggest that individuals who feel they are hitting their stride after the age of 70 are experiencing a profound and authentic renaissance. This vibrant phase is not a...
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Psychology As Warfare: Iran Never Physically Closed the Strait of Hormuz. It Just Used Fear InsteadWhile global attention remains fixed on the narrow Strait of Hormuz as a potential flashpoint for military conflict, a more subtle and potent form of warfare has been waged there for years. This...